Detail of Deluxe Figure logo application.

Full view of Deluxe Figure window box.

A challenge in try me and function exploration. The product had so many features, my objective was to showcase as many as possible.

Detail view of the try me, tucked inside the playset to the left. To the right, a detail shot to reveal the use of spot varnish creating a zebra stripe.

Mechanical packaging of Zootopia Police Station Playset packaging.

With a variety of sized figures, continuity in style and communciation among all packages was important.

Highlighting the cohesive use of branding in the packaging despite different sized product and packaging structure.

Some product features were limited by packaging restrictions. The solution, reveal features through thoughtfully placed callouts and images. Also shown, try me detail.