This blind packaging is created with holographic materials with fills and masks to create depth in the packaging.

Detailed image showing the unique try me solutions each product required. To the left, a try me showing projection. A color changing turn dial to the right.

Each different sized figure effectively fits in the same packaging size and structure.

An assorted item with all vehicles fitting within the same packaging size and structure. Creative product placement aided in the execution.

All vehicles in Miles from Tomorrowland are equipped with the Cross Vehicle Rocket system. This detail shows the consistent mark used for clear identification on all vehicle packaging.

All Miles from Tomorrowland deluxe vehicles transformed to 3 different modes. The structure allows this feature to be highlighted without detracting from the product display.

Mechanical packaging of Miles from Tomorrowland deluxe vehicle packaging.

Side of package detail.

The driver item of the line packed with features to sell. Systems used across the entire line created cohesive communication.

Showing the line extension between the Miles main line branding and the Miles Galactech branding. Similar branding elements and consistent architecture unite the two segments.

Detail of branding elements on Miles from Tomorrowland Stellosphere.